Ben Minkoff

Rebecca Minkoff stole out hearts years ago with the so-called Morning After Bag (MAB, for short), and now she’s out to steal our men--or the spot on their arms, at least--with the introduction of Ben Minkoff. Inspired by her grandfather, a World War II fighter pilot, the collection-for-guys promises all the rugged durability and old-school details we love…and, with any luck, the cool factor required to make your significant other spring for a new look. We won’t tell if you want to take one for a spin, either. Fashionista: Many times, designers going from catering to women to targeting men will just add chunkier hardware and adopt a more rugged design. But your products tend to be hardware-heavy and durable to begin with. Was it difficult to really make this line stand out and feel more masculine?