Canada Goose

The Canadian brand just unveiled The Journey, an immersive concept featuring real snow, the scent of the wintry outdoors, Instagrammable content... and no inventory.

Plus, Canada Goose is one step closer to filing for an IPO.

Plus, Of a Kind introduces an exclusive permanent collection.

And why the brand will still be relevant long after collaborations with Vetements and, just this week, Opening Ceremony.