We asked industry experts to weigh in on the pros and cons of founding a namesake fashion line.
After leaving her namesake brand, Devi Kroell returns to New York Fashion Week with a brand new collection: Dax Gabler. We can't wait to see the debu
We will forgive these three for wearing sunglasses inside, just this once. Last night, at the Sunglass Hut Flagship store on Fifth Avenue, we watched Jessica Szohr, Alexis Bledel and Emmy Rossum try on some pretty cute shades in celebration of the new Vogue Eyewear/CFDA Capsule Collection. We thought this was a pretty random choice of celeb guests and were wondering where Rachel Bilson was, until we realized each pair of sunglasses was pretty well-suited to these three girls. By the way, Alexis Bledel is GORGEOUS in person. CFDA members Devi Kroell, Matt Murphy and Kara Ross were each selected to design a pair of sunglasses for a special capsule collection to be sold under the Vogue Eyewear brand.
Yesterday it was revealed that Lanvin backer Ralph Bartel is also an investor in the business of shoemaker-turned-ready-to-wear-designer Devi Kroell.
When Devi Kroell decided to open her New York flagship, there was one thing she knew, "I didn't want it to look like anything else on Madison Avenue." Almost two years later, mission is definitely accomplished. To create her vision Devi enlisted Space 4 Architecture and they worked closely together. Architect Ulderico Micara told us, "Because of what Devi does she has such a fantastic knowledge of details and materials. And the materials needed to be in tune with her designs. She was so right on the money." My favorite part of the design, which was done by Micara and a team of architects, including Pino Pavese, was the amazing patterned Siberian oak floor. But the polished brass and cathedral ceilings are quite cool too, especially when looking down through the glass on the second floor. The feel is definitely very serene which Devi said was one of her goals. And while it's modern and minimalist, it's not in the least bit cold. "The combination of the modern lines with the warmer materials creates a certain coziness," says Ulderico. Indeed.