Fear Of God
Adidas and Fear of God Announce Long-Term Partnership
The goal of the team-up is to revolutionize the performance basketball industry.
Meet the Instagram Account Calling Out Celebrity Pastors for Their Expensive Sneakers
It's like Diet Prada, but for preachers who hang out with Justin Bieber and wear Off-White — and at two weeks old, it's already ruffling some bigshot feathers.
Must Read: 'GQ' Unveils Its Men (and Woman) of the Year Covers, Revolve Hosted Its Second Annual Awards in Las Vegas
Plus, Need Supply Co. and Totokaelo merge to form new retail group.
What Brands, and Barneys, Got Out of the Retailer's Experiential 'The Drop' Weekends in New York and LA
For Barneys, "it wasn't a sales-driving event."
Must Read: Chanel x Pharrell Sneaker Collab To Launch at Colette, Alessando Michele Wasn't Originally Considered To Head Up Gucci
Plus, brands are trading traditional retail spaces for stores that feel like homes.
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How Fashion Is Helping Megachurch Pastors Reach A New Demographic
At a time when millennials are ditching religious gatherings, these men of the (very good) cloth are winning them back.
Must Read: 'Vogue' September Cover Sparks Debate on Statue of Liberty, Ugg Collaborates With Jeremy Scott
Plus, the Ivanka Trump brand is opening its first store in Trump Tower.
Is Church Merch the Next Big Thing in Streetwear?
Don't laugh it off — with the power to attract fans like Justin Bieber and Hailey Baldwin, this is a serious question.
Must Read: American Apparel to Relaunch Website, 'SNL''s Kenan Thompson Is Starting a Clothing Line
Plus, American heritage brand Filson is supporting the U.S. Forest Service with a new capsule collection and photo essay.
Meet Jessie Jamz, the Stylist Behind Ashton Sanders's Ascent into Menswear Stardom
With a Calvin Klein campaign already under his belt, the 'Moonlight' actor is poised to become a #menswear icon.
Merch Is All We Write About, So We Made Our Own
Team Fashionista is joining the ranks of Kanye West, Justin Bieber, Drake and Beyoncé with its first-ever line of #merch.
Justin Bieber Shut Down Soho with his 'Purpose' Tour Pop-Up Shop
Fans (and merch flippers) camped outside of VFiles with the hope of scooping up limited-edition gear.
'You Can’t Download a T-shirt': The Evolution (and Comeback) of Music Merch
From pop stars to hip-hop artists elevating their merchandise, fashion and music have never been better together.
Celebs Looked Great Off the Red Carpet This Week
Lessons in styling from Rihanna, Zayn Malik and Gigi Hadid.