Fenty Puma By Rihanna
Fashion History Lesson: the Origins, and Explosive Growth, of Athleisure
Athleisure as we know it today evolved from a century-long history of American sportswear.
Must Read: Virgil Abloh Called Out for Knock-Off Designs, Why Rihanna's LVMH Deal Matters
Plus, Balmain launched an app.
The 29 Most Memorable Fashion Ad Campaigns of 2018
From Pyer Moss's powerful "American, Also" series to Brandon Maxwell's fall imagery starring his grandmother.
How Leomie Anderson Went From Teen Model to Activist and Media Entrepreneur
The face of Fenty says friend and mentor Rihanna inspired her to be her own boss
All the Best Statement Sunglasses From the Spring 2018 Runways
From super-thin cat-eyes to sporty, full coverage shades.
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Rihanna Just Won't Stop Cementing Her Place In Fashion History
We are so lucky to be alive at the same time as her.
Be Prepared to Have Your Hipbones Peek Out From Low-Rise Pants This Spring
We probably have the Instagirls to thank for this one.
One-Shade-Fits-All-Lip Colors Are Dominating the Spring 2018 Runways
As runway beauty (and the makeup used to create it) becomes more broad and inclusive, why are lip colors being streamlined?
The Spring 2018 Runways Have Spoken: Safety Orange Is the New Millennial Pink
Proceed with caution.
Must Read: Jim Carrey Gets Existential at NYFW, Teyana Taylor Closes Philipp Plein With Memorable Dance
Plus, Dapper Dan and Gucci join forces.
Rihanna's 'Motocrossed' Fenty Puma Show Brought Us Back to Life
So did the pink sand dunes, slick, campy surf wares and spectacular runway casting.
Every Look From Rihanna's Spring 2018 Fenty Puma Collection
You have to see the motocross-themed set.
Must Read: 'Vanity Fair' Announces 2017 Best-Dressed List, Rihanna's Fenty Puma Show Is The Most Buzzed-About NYFW Event
Plus, 'Refinery29' wants us to stop quoting the cerulean speech from "The Devil Wears Prada."
Must Read: Yeezy Is Reportedly Staying at NYFW, Adidas Sues Forever 21 for Use of Stripes
Plus, John Mayer talks about his new love affair — streetwear — to "GQ Style."
Rihanna's Fenty Puma Is Quitting Paris for New York
The fashion label has shown at Paris Fashion Week since Spring 2017.
Rihanna Played the World's Chicest Cashier at Her LA Fenty Puma Pop-Up
And looks good doing it, to no one's surprise.
Must Read: Bella Hadid Opens Up About Muslim Heritage, An Inside Look at Condé Nast's Digital Strategy
Plus, Tyra Banks removed the upper age limit for "America's Next Top Model."
ICYMI: What Fashion People Smell Like, The Best Paris Street Style & Rocket Us Into Space, Chanel
A must-read roundup of our most popular stories of the week. You're welcome.
Rihanna Sends Bad Gals (and Guys) to Detention for Her Latest Fenty x Puma Collection
As it turns out, today's models can play the part of an angsty teen quite well.
Must Read: Guess Which Designers Scored The Highest Digital Engagement During Fashion Week, Sistine Stallone Made Her LFW Debut
Plus, Rihanna teases new makeup line on Instagram.
Must Read: Nordstrom Is Dropping Ivanka Trump's Line, Rihanna Will Show Her Fenty Puma Line In Paris Again
Plus, Supreme x Louis Vuitton bags are available to pre-order.
The 15 Biggest Fashion-Meets-Pop Culture Moments of 2016
When our industry collides with the worlds of celebrity, music, film, television and politics, the results can be quite memorable — and in certain cases, iconic enough to go down in history.