Who will lead the next era of Gucci?

Because...drum roll...it's finally here!

Frida Giannini keeps things casual.

Joseph Altuzarra will not be helming Gucci anytime soon.

The assortment that Frida Giannini delivered for resort was proof-positive that there are indeed two sides to every story. To wit: Her sartorial love letter to the disco era. At times it drew from that tradition of languid American sportswear, made iconic by both Halston (on the Studio 54 dance floor) and Bill Blass (on the shoulders of Park Ave.'s Uptown set); at others it spoke to the spirit of those hedonistic babes flitting about on the other side of the pond in Celia Birtwell's gregarious prints, Biba's earthy-sensual frocks, and all form of Fiorucci's cheeky chic.

Beyonce! J. Lo! Mary J. Blige! And all of them forgot to wear pants.

When we heard, just about a month ago, that James Franco was involved in a documentary film about Gucci, we weren't exactly like, "Oh, that makes perfect sense." But then again, that's never been a reaction to anything James Franco does, has it (we're starting to think that's the whole idea)? Anyway, the actor-slash-producer-slash-many other things put the wheels in motion for the first documentary about the historic house of Gucci and its current creative director, Frida Giannini, who flies relatively under the radar as far as creative directors of big fashion houses go. It's called The Director and will bow at the Tribeca Film Festival this weekend. We chatted with the film's director Christina Voros to find out how this documentary came about.

Kendall Jenner wants to model for Victoria's Secret. Could this be the ACTUAL reason Miranda Kerr is supposedly leaving? (Kidding) {E!} Jennifer Garner is maybe the new face of MaxMara. {WWD UK} Lanvin's managing director Thierry Andretta has resigned from his position for "personal reasons." {WWD}

Hot off the heels of announcing its involvement in a worldwide women's empowerment movement (alongside Beyonce and Salma Hayek), Gucci has taken part in another extremely noble cause: Preserving the rainforests of Brazil without compromising the aesthetic taste or quality of its products. The brand is releasing a range of three handbags, each created through a method causing literally zero deforestation in the Amazon. Oh and each handbag comes with a cattle 'passport' that details "the precise history of the chain of supply, from the birth of the cow to the beautiful final product." Very moo-ving.

UK retailer Harvey Nichols's ad campaign has gone to the dogs--literally! {Telegraph} Fifty years (and five seasons) later, this model is suing Mad Men for the unauthorized use of her image. {HuffPo} There might have been drama over their dresses, but Amanda Seyfried isn't letting couture cloud her friendship with Anne Hathaway. {Us Weekly} Whoa, Miley! Miss Cyrus dyed her hair a shade she calls "platinum," but we're dubbing it "blue steel." {Refinery29}

Beyoncé wasn't playing around with that whole "Who run the world? GIRLS" thing. The human embodiment of all things wonderful in the universe, who now apparently goes by "Beyonce Knowles-Carter," has teamed up with Salma Hayek Pinault aka Salma Hayek and Gucci creative director Frida Giannini to create a new female-empowerment initiative called Chime for Change.

For fall 2013, the Gucci girl is all about contradiction--in the most titillating way possible. She is, for the most part, completely covered up, and yet at the same time there was something risqué, almost perverse about her.

It was more is more for designer Frida Giannini, who seemed to find inspiration in Liz Taylor circa the late '60s/early '70s as well as Richard Avedon portraits of Marella Agnelli, Talitha Getty and Gloria Vanderbilt.

MILAN--I can think of no better introduction to Milan Fashion Week than with Gucci's show. Set at a storied building on the Piazza Oberdan, a 15 minut

Daphne Guinness Gets an Exhibit at The Museum at FIT: Opening on September 16 (when NYFW ends), the exhibit will showcase 100 selections from Guinness' personal collection in a space designed to look like her Manhattan apartment. If anything could follow McQueen, this is it. Ends January 7. {Racked} Beyoncé Is A Sexy Feminist On The Cover of Harper's Bazaar UK: Bey proves that feminism can definitely be hot, although she admits the word itself isn't and wants to create a new, more appealing label. Her suggestion: "bootylicious". Yes. {Huffington Post} Meet The ANTM All-Stars: Hell yeah, I see you Shannon form Cycle 1. Our fave modeling show is bringing back their (second) best of the best for another season later this fall. Practice your smize! {US Weekly} Gucci Announces Nominees For First "Women In Cinema" Awards: In her second collaboration with the Venice Film Festival, Frida Giannini will award a prize to a woman for outstanding acheivement in film-making on September 2. Nominees come from every part of the film industry, including Tree of Life's Jessica Chastain. {Telegraph}

We love high-end designer kids collections simply for things like this: normal little kids who probably have no idea what Gucci is wearing their clothes and, you know, playing around with some sort of giant mythical Gucci dog/bear hybrid animal. The kids are dressed in Gucci's fall/winter '11 collection, which was inspired by the English countryside according to creative director Frida Giannini. We love the girl with the bangs' outfits--a red coat with black patent leather boots and, later, a white shift dress, which she wears while holding hands with a little boy in a black tuxedo. Aren't they a little young to be getting married?

more I think I did it. I found Frida Giannini's inspiration for Gucci spring 2011 in a highly unlikely place. While watching Marilyn Monroe in Gentle

MILAN--We were in transit during the Gucci show, so unfortunately we weren't there to experience it in real life. But there's good news: We have access to pretty images! Click through to get the gist of Frida Giannini's latest collection. Here's my cheat sheet:

Gucci is taking fashion show livestreaming to a new level of tech geekiness, starting today with their Spring 2011 show in Milan. After an 18-month long “renovation,” Gucci recently introduced its redesigned digital flagship at Gucci.com, with creative direction by the brand's designer, Frida Giannini. Gucci Connect's E-vent--a livestream of the Milan show--launched today at 8am EST as part of the celebration of the e-commerce site’s redesign.

Yesterday, we got a sneak preview of Gucci's upcoming fragrance, Gucci Guilty. We learned about the scent's composition, the inspiration from Streisand and the Frank Miller-directed TV commercial starring Evan Rachel Wood. The fragrance: The top notes are mandarin and pink peppercorn; middle notes are fruit and lavender; and base notes are amber and patchouli. It smells good, but the amber and patchouli are a little much for me, personally. The name: Apparently, Gucci creative director Frida Giannini is a big Streisand fan. The name "Guilty" came to her while she was in her car listening to a Streisand song of the same name. Another source of inspiration for the fragrance? The cover of the 1976 film A Star Is Born starring Streisand and Kris Kristofferson. In fact the resemblance to the print ad is almost striking (see above). The bottle: The bottle is awesome. It's Gucci's first perfume bottle to feature the interlocking G's and it almost looks like it's hollow from the front while the liquid is more visible from the sides. It's simple and chic, has a retro/art deco feel and would just look really pretty on top of my dresser. The ad campaign: