If you don't know their names now, you will soon.
The tents might be packed up and the fashion elite shipped off to London, but we've still got some New York reviews ready for you to check out. Haus Alkire presented dreamy clothes at a customer's townhouse, J. Lindeberg presented in the US for the first time, and Gerlan Jeans really, really loves Minnie Mouse.
It's been a while since Julie Haus and Jason Alkire have shown at New York Fashion Week. The husband and wife duo hit the tents six years ago when they debuted Julie Haus' contemporary eponymous line. They returned to the tents this week to present their new designer line, Haus Alkire, for which they won an Ecco Domini fashion foundation award. Haus and Alkire said showing this time around felt a lot less frantic. Alkire said they got 4 1/2 hours of sleep, which for them, is a normal good night's sleep (eek). The sponsorships that came with the Ecco Domini win----from make up to PR--helped a lot. But there was still a freak out before show time. "One of the models couldn't get her shoes on," Haus said. "It was a moment of full on panic--but that was the only moment we had." As for the clothes, Haus Alkire focuses on prints, which Alkire creates using his own photography.
It's that time again. New York fashion week is upon us and we're preparing for whirlwind eight days of shows, presentations, parties, reviews and more that we can't wait to share with you guys. While there are always those amazing established designers that we look forward to seeing every season, we are also always on the lookout for those up-and-comers that we know we're going to be seeing big things from. Click through for five you should know about now, before they become the next Prabal or Alex Wang.
Julie Haus and Jason Alkire are some of the most earnest, modest, hard working folks in fashion that I've come across. So I was thrilled to hear that they'd won an Ecco Domani award last week for their new collaborative designer line Haus Alkire--they deserve it. You probably know Julie's name from her eponymous line which she started six years ago. You probably don't know that her husband, Jason Alkire, has always been an integral part of the business and has created prints for the brand using his own photography. This past year, they decided to take their collaboration public, and created Haus Alkire, their first collection at a designer price point (Julie Haus sells at a contemporary price point)--which means the prints are hand painted in some cases, the designs more complex, and fabrics are more luxe. "We launched HAUS ALKIRE because we wanted to express ourselves while merging Julie’s passion with mine, fashion to fine art," said Jason.