Hood by Air

Plus, how beauty brands are utilizing Reddit.

"I feel like you can dissect the collection and there could be pieces that are for someone who's older, someone who's younger… It could be for someone who's into art or someone from the hood."

Plus, Louis Vuitton heads to California for its next Cruise show.

Plus, a new sustainable marketplace launches today.

Plus, the CFDA announces manufacturer recipients of $500,000 worth of grants through its A Common Thread initiative.

The Netflix show's consulting costume designer dressed the titular star, Lily Collins, in her own Hood by Air windbreaker — plus lots of Chanel.

After a three-year hiatus, the cult-favorite label is ready to make its return.

The K-pop star has been making mask-wearing look cool for years.

Plus, what happened to Hood by Air?

The cult-favorite New York brand is coming back from the dead.

Plus, Ralph Lauren's Spring 2018 show will have an unconventional venue.

Shayne Oliver will devote his time to Helmut Lang.

The collection — which will include women's and men's clothing, as well as accessories — drops in September.

Twenty-seven-year-old Hawthorne for Men co-founders Phil Wong and Brian Jeong actually met as 12-year-olds — skipping class to shop at Stussy and Supreme.

The 2016 edition of the fair featured an impressive number of industry-centric events — and we hit up as many of them as humanly possible.

Seriously, what are these?

Redefining "porno-chic."

So...wet.

Plus, Lululemon opens its first "Lab" store in the U.S.

From Yeezy Season 3 in New York to Vetements in Paris, the industry has feverishly embraced the too-cool-to-care aesthetic — on the runways and in the street.

We rounded up the most ubiquitous silhouettes, motifs and fabrications from the New York runways.

Let's call this the Vetements Effect.

Amy Farid, longtime lead hairstylist for Hood by Air, fills us in on capturing a designer’s vision through hair and how to get an assistant gig backstage.