What Brands, and Barneys, Got Out of the Retailer's Experiential 'The Drop' Weekends in New York and LA
For Barneys, "it wasn't a sales-driving event."
Jerry Lorenzo
How Fashion Is Helping Megachurch Pastors Reach A New Demographic
At a time when millennials are ditching religious gatherings, these men of the (very good) cloth are winning them back.
Is Church Merch the Next Big Thing in Streetwear?
Don't laugh it off — with the power to attract fans like Justin Bieber and Hailey Baldwin, this is a serious question.
Merch Is All We Write About, So We Made Our Own
Team Fashionista is joining the ranks of Kanye West, Justin Bieber, Drake and Beyoncé with its first-ever line of #merch.
Justin Bieber Shut Down Soho with his 'Purpose' Tour Pop-Up Shop
Fans (and merch flippers) camped outside of VFiles with the hope of scooping up limited-edition gear.