And Puig has acquired a few new fragrance brands.
Despite the fact that there are literally hundreds of e-commerce sites, very few online-only sites have managed to crack the mainstream market. Even fewer have cracked the online luxury market. Net-a-Porter, founded in 2000, has pretty much ruled the online-only luxury market with an iron first for the past 10 years--but that could soon be changing. As more brands and retailers go online, consumers and CEOs are beginning to look at online-only luxury differently, heralding a new batch of innovative e-commerce sites. One of those sites is the UK-based Avenue 32.