Leifsdottir

I recently teamed up with Leifsdottir on a cute video featuring their spring 2011 shoe collection. I was so besotted with the season's wares that they asked me to put together a collage featuring my favorite Leifsdottir spring ensemble. Why should you care? Well, they've also been kind enough to offer up the entire outfit to one lucky Fashionista reader. Just click here to sign up. And find a key to my inspiration map below:

Anthropologie spin-off Leifsdottir launched a shoe collection this spring and asked a few fashion bloggers to test them out during the February shows, including yours truly. (More illustrious names on the bill: Susanna Lau and Natalie Joos.)

Leifsdottir 
Deal: 60% to 80% off the Finnish line's feminine pieces When/Where: Wednesday, December 8th through Friday, December 10th. Daily 11am—7pm. 209 W 38th St between Seventh and Eighth Aves, seventh floor (646-728-2154) Lauren Merkin 
Deal: Up to 70% off bags and accessories. The Tatum bag is $125 (was $325), the Diana is $95 (was $195), and small leather goods start at $40. Check Facebook for updates as the sale progresses. When: Tuesday, December 7 through Saturday, December 11. Tues—Fri 11am—7pm, Sat 11am—4pm. 231 West 29th St between 7th and 8th Ave, suite 201 (212-239-2459) Diane von Furstenberg 
Deal: Up to 75% off the designer's print-happy womenswear at this biannual sale When/Where: Tuesday, December 7 through Friday, December 10. Tues 9am—6:30pm, Weds 10am—7pm, Thurs 10am—7pm, Fri 9am—5pm. 260 Fifth Ave between 28th and 29th Sts (212-725-5400)

You've probably seen Leifsdottir at department stores like Bloomingdale's and Bergdorf--you've probably also spotted it at your local Anthropologie. That's because the label--like its other standalone Free People--is owned and operated by Urban Outfitters, Inc. The contemporary consumer's love for the collection has made it a standout for the Anthropologie brand. In fact, it's so well received that the label decided to host its presentation at Lincoln Center this season. I recently caught up with Leifsdottir designer Johanna Uurasjarvi, who gave me a few hints about what to expect from the label's first big show, as well as details on its new shoe collection. Fashionista: Can you give me an idea of the theme of the season? Johanna Uurasjarvi: The collection is inspired by my trip to the Amazon last spring and serpent photography by Guido Mocafico. It is a study of nature--contrasting the amazingly beautiful and the darker side.