Why Are So Many Lingerie Brands Launching Fragrances Right Now?
Meanwhile, fragrance brands are launching lingerie.
Must Read: Gigi Hadid Goes Nude for Stuart Weitzman Campaign, Kering Announces Plans for Carbon Reduction
Plus, why Paris Hilton doesn’t want to be known as a "reality star".
New Brand Lively Is Bringing Athleisure to the Lingerie Space
The female-founded, direct-to-consumer brand actually calls it "leisurée."
The Pretty Bralette Maura Wants to Wear Under All Her T-Shirts
When you don't wanna wear a bra, but you hafta.