Why share your precious Soho retail space with other brands? Maiyet's leadership explains.
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He leaves his post a little more than a year since joining the luxury brand.
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Just one dress can be the gift that keeps on giving
When it’s done right, it can change lives-- and benefit the brand.
Saturday is sort of PFW's version of hump day. Luckily, there was good fashion to get us through. My top five looks from the last 10 hours:
When a fashion brand has a social mission, that mission often overshadows the actual clothes being designed. Since its founding in 2010, Maiyet—the New York-based luxury line that taps artisans from across the globe to build its ready-to-wear, handbags, shoes and jewelry—has been determined to make sure it did not suffer a similar fate. This season, under the creative direction of cofounder Kristy Caylor, the line finally feels like a quiet contender.
While the recent tragedies in Bangladesh's garment factories are a reminder of how far the retail industry has to go in terms of reform, it's important to highlight those rare stories of fashion brands that do support the communities they work in. The latest project from Maiyet, the creation of a state-of-the-art weaving facility in Varanasi, India, to preserve the ancient silk-weaving tradition there, is one such story.
It's difficult to build a luxury brand from scratch. Especially in this decade, when conglomerates rely on century-old names to plump their bottom lines, and out-of-the-box talents like Nicolas Ghesquiere and Christian Lacroix are seen as challenge to retailers rather than a blessing. But after two years and six seasons, socially conscious luxury label Maiyet is carving out a commendable niche for itself in the crazy world of fashion and retail.
Maiyet, the luxury label with a social conscience, is barely a year old and launched their very first Pre-Fall collection this week. But the label is already expanding into different categories--and we don't mean accesories (been there, done that) or beauty. Maiyet launched a rum line along with their PreFall line this week.