Plus, MaxMara launches the Whitney Bag Anniversary Edition.

• By Gemma Kim
  Apr 26, 2016

From astrakhan fur to the swinging '60s, here are 19 of the best trends of the fall 2014 season.

• By Dana Kruspe
  Mar 10, 2014

It's been a long road -- almost two months! -- but now we can finally tell you that you'll soon be seeing green while wrapped in a blanket coat. It's more stylish than it sounds.

• By Dana Kruspe
  Jan 21, 2014

I'm not sure what to expect from Maria Giulia Maramotti, one the heiresses to the MaxMara throne (she's the U.S. director of retail for the Italian brand and the granddaughter of the founder). We're scheduled to meet at the Beverly Hills Hotel's posh Polo Lounge for breakfast, just days before the Women in Film Crystal & Lucy Awards, which MaxMara sponsors. A fancy location to meet a fancy sounding person, I think. Only Maramotti is completely disarming in person. She's charming and open and more than game to discuss her seven tattoos (which she initially hid from her mom), her serious devotion to Keith Richards (one of her tats spells out "Gimme Shelter") and how she wants to change the perception of MaxMara ("it can be a little more young and funky").

• By Leah Chernikoff
  Jul 8, 2013

The awards ceremony that took place at the Beverly Hills Hilton last night looked, at first glance, like any other awards ceremony: lots of celebrities (Holly Hunter, Sofia Coppola, the cast of Mad Men), a big ballroom (the Golden Globes are also held there), and some forced chuckles for the host between the handing out of awards. Only it was different. The audience, the honorees, the emcees were all (OK, well, mostly) women, gathered for the 40th annual Women in Film Crystal & Lucy Awards.

• By Leah Chernikoff
  Jun 13, 2013

Kendall Jenner wants to model for Victoria's Secret. Could this be the ACTUAL reason Miranda Kerr is supposedly leaving? (Kidding) {E!} Jennifer Garner is maybe the new face of MaxMara. {WWD UK} Lanvin's managing director Thierry Andretta has resigned from his position for "personal reasons." {WWD}

• By Carissa Gan
  Apr 12, 2013

Kate Middleton took her budding royal baby bump to the Swiss Alps over the weekend to attend a friend's wedding. But the bump remained hidden under a camel-colored coat, as the Duchess of Cambridge wore yet another recycled look.

• By Cheryl Wischhover
  Mar 4, 2013

The Best of New York Fashion Week: Overwhelmed by all the fashion week coverage out there? We'll make it easy. Check out our 10 favorite collections, the 13 most critically acclaimed shows, and the top 10 trends you need to know. Listen While You Look: Get the full ambiance of New York fashion week with our top 15 tracks from the runways. And Don't Forget About London! Click away to see our 10 fav collections, the critics' darlings, and the biggest fall trends from the fashion week across the pond. Kim Kardashian Lands a DuJour Kover: The magazine's co-editor Keith Pollack on what it was like to work with the pregnant star and whether they had problems pulling clothes for her.

• By Julie Ortega
  Feb 24, 2013

Marchesa at prom: Not just for Blair Waldorf anymore! More deets on Georgina Chapman's "special occasion" gown and dress collection for JCPenney. It's called Pearl. {WWD} More designers are finally starting to pay models for walking in their shows, instead of just gifting them clothes. But you'll never guess who's still holding out...{BuzzFeed} Kate Upton talks to Ellen DeGeneres about shooting her Antarctic Sports Illustrated cover, plus her favorite body part--but it's not what you're thinking. {HuffPo} This hurts more than a blister: Manolo Blahnik tells Interview Magazine that he doesn't find "anonymous girls" like Anne Hathaway or Amanda Seyfried very memorable. Burn. {Page Six}

• By Julie Ortega
  Feb 21, 2013

Kate Middleton bump-watchers finally have a bump to watch. The Duchess was photographed during her second official engagement of the year, a visit to London's Hope House (a residence for women recovering from addiction), with a visible baby bump. She's five months pregnant. She wore a MaxMara wrap dress, which The Cut notes was on sale for $195 at Matches Fashion but is now sold out.

• By Leah Chernikoff
  Feb 19, 2013

Pre-Fall 2013 has wrapped!...or has it?...Nobody can quite say for sure, but with the Fall 2013 shows quickly approaching in mid-February, we figured now was as good a time as any to take inventory of our favorites from “the season between seasons."

• By Kibwe Chase-Marshall
  Jan 24, 2013

Bad hair day? Wrap it up!

• By Dana Kruspe
  Sep 26, 2012

Three down, one more to go: Yep, another fashion week has come and gone. Here are our 10 favorite collections from Milan fashion week.

• By Hayley Phelan
  Sep 25, 2012

Let's get one thing clear: Heritage is the name of the game this season in Milan. So critics were actually pretty excited when MaxMara went back to its house codes (read: Sharp safari-wear for the urban jungle). But, oh, that Miuccia. Girl gets extra credit for making Japonaiserie of all things look, well, the most original it's ever been. Find out what everyone had to say about these two aesthetically different collections.

• By Alison S. Cohn
  Sep 21, 2012

Safari--the MaxMara way.

• By Hayley Phelan
  Sep 20, 2012

more Whites and florals were everywhere this week on red carpets all over the globe. From Kiernan Shipka looking cute as a button in pink Miu Miu to

• By Cheryl Wischhover
  Jun 16, 2012

Milan fashion week has started, and we're right in the middle of the action. Check out our reviews for Alberta Ferretti's super sexy dresses and Max

• By Tyler McCall
  Feb 23, 2012

Animal Rights Activist Attempts to Hire A Hit Man to Kill Fur Wearers: Meredith Marie Lowell might have little regard for human life, but she sure loves her furry friends! The 28-year-old Cleveland Heights resident took to Facebook to recruit a hit man to kill anyone "preferably older than 14 years old" caught wearing fur in her neighborhood. Her post was immediately picked up by the FBI, and her plans, foiled. {Jezebel} Bruce Willis is Releasing A Women's Fragrance: 'Lovingly by Bruce Willis' is the Die Hard star's first women's fragrance, dedicated to his wife Emma Hemming-Willis. Uh, okay. The fragrance will be sold exclusively through LR sales partners on www.lrworld.com. {Yahoo Finance} Kate Upton Covers Muse Magazine, is Actually Naked: Played out Marilyn Monroe trope aside, the Sports Illustrated cover model looks pretty darn good as the, uh, muse for Muse's current issue. {Daily Mail}

• By Jihan Forbes
  Feb 23, 2012

When you think of Max Mara, you think of minimalism and camel coats. It's true the brand's signature clean lines were still there for fall, and yes, there were a number of camel coats, but the brand also exhibited a more playful and adorned aesthetic than seasons passed--a mix we'd call '60s swinger meets Oliver Twist. Mixed in among the minimalist staples were workwear-inspired pieces like an olive green jumpsuit or an overalls dress with leather straps. Newsboy caps topped many of the looks in matching colors and when paired with the more rugged outfits the effect was a sort of modern, feminine, Oliver Twist. However when the caps were matched with sleeker looks like a body fitting dress or a turtleneck sweater the aesthetic reminded us more of a 60s mod girl-- and a little bit of Victoria Beckham's spring collection for that matter.

• By Hayley Phelan
  Feb 23, 2012

The past weeks have seen a flurry of SS12 campaigns come pouring in, from Givenchy's moody beach scenes to Chanel's acrobats. In the mix, we couldn't help but notice a few resounding trends, some stranger than others. On the more expected side of the spectrum are beachy seascapes and smiling models - typical summertime tropes. But more unusual trends are emerging, like models standing around cars. If the auto industry needs a reboot, maybe they should just get Gisele to stand in front of a Chrysler? Click through our gallery of trends in the spring 2012 campaigns, so far. With ads still to be released from Stella McCartney, Alexander McQueen, and Céline, there are sure to be some more kooky trends, though maybe none as weird as Helena Bonham-Carter's sickly spots for Marc Jacobs... We'll just have to wait and find out.

• By Steff Yotka
  Jan 12, 2012

Metallics were shining brightly on the runways of Milan this past week, continuing a trend we saw in London and New York before that. While the wor

• By Dana Kruspe
  Sep 28, 2011

Milan Fashion Week is where editorial meets commercial in the most natural way. Click through to see our ten favorite collections of the week.

• By Fashionista
  Feb 28, 2011

MILAN--So yes. Katie Holmes sat front row at Max Mara this morning. So did the New Yorker's David Remnick. Why was he there? Well, who really knows. It could have something to do with advertising. It could have something to do with a friend. It could have something to do with neither of those things. But really, it was a good show for a high brow journalist to take in. Remnick surely imagines New Yorker readers wearing this kind of ultra-luxe, ultra-discreet clothing. (Sigh. We all have our ideal reader....) But I didn't have too much time to ponder what he was thinking, given the desirability of the looks being presented on the runway.

• By Lauren Sherman
  Feb 24, 2011