Inspired in part by "the world's first digital accessory" — the Snapchat filter — the collection also included nods to KiraKira and the Insta-famous unicorn beauty trend, with eye-popping neons and logos galore.
The eveningwear capsule was named after the Paris address of Pierre Balmain's original atelier.
The images were shot by Creative Director Olivier Rousteing himself.
There's a match made in Angel-filled heaven.
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Oh, and using NSFW nudes to come out to his grandpa.
"My Balmain army has shed its armor."
As designer capsule collections with Nike and Adidas ramp up, collaborations with H&M and Target have declined. But this movement may be more than a passing trend.
The Qatari investment fund reportedly paid about $548 million for the French brand.
With his outsized social media presence and famous friends, it's not a bad idea.
It can be difficult to keep tabs on this wild, ever-changing game of musical chairs, so we're compiling it all in one place.
Looks like his "Real Friends" in the industry are few and far between.
Some models even kept their wigs on from the earlier runway show.
He also played with wigs.
Plus, Olivier Rousteing joins "Kim Kardashian: Hollywood."
