Lately, designers have taken inspiration from the winter sport aesthetic.

Because there's nothing like using an ancient spirituality-derived personality typology to figure out what to get your friends for the holidays.

It saves 184 gallons of water versus your conventional cotton sweatshirt.

Plus, Patagonia's CEO may sue the White House to protect public land.

Yeah, it’s a problem.

Plus, brands like Patagonia and Obey rally to support Fair Trade.

Plus, Rihanna teases new makeup line on Instagram.

Plus, Supreme x Louis Vuitton bags are available to pre-order.

This dream team has sustainability chops and brand loyalty in spades.

It's not just the company's physical goods that sell.

The outdoor retailer joins Stella McCartney in doing so.

The lifelong vegetarian will no longer source material from the Argentinean ranch that also works with outdoor clothing retailer Patagonia, among others.

Be it "normcore" or the creeping upswing of our economy, it's a good time to be a homegrown American clothing company.