Pronovias

A join effort with 'Brides' Executive Director Lisa Gooder.

Its new CEO Amandine Ohayon is on a mission.

Hint: It's not all about the money.

At an intimate Pronovias fashion show in New York, the celebrity and fashion stylist advised brides to "dress for the occasion."

How Europe's oldest bridal brand is using famous models and influencer marketing to reach American consumers.