Can Mass Influencer Marketing Backfire?
When the same "It" item is seeded to hundreds of Instagram stars, there's a danger that oversaturation can decrease consumers' desire.
Realisation Par
The Leopard-Print Skirt Maria Hopes to Own When It's Finally Not Sold Out
Even a restock sells out in one day.
Maura Would Rebuild Her Entire Summer Wardrobe Around This Vintage-y Floral Dress
The ultimate aspirational piece, in every sense.