Online searches for the one-piece have exponentially increased, while interest in bikinis has dwindled. Are the Instagirls responsible?

And consider us sold, honestly.

Dreamy.

For those of you planning to escape the unseasonable warmth up north for some regularly scheduled warmth down south.

Founder Isaac Ross set out to make the perfect pair of men's swim trunks. Three years later, he's executing a bigger vision.

These are the suits that lit up your social media feeds this summer.

Your next career move may be one click away.

That’s according to shopping search engine Lyst, which also says that one-pieces and high-waisted bikinis are on the up.

And coverups, too.