And, of course, the virtues of Merino wool. The Woolmark Company’s Head of Americas, Michelle A. Lee, explains why the company wants designers to innovate with the "ancient yet classic, timeless versatile fiber."
With Alexander McQueen's return to the British capital and a fresh crop of young talent, it promises to be a season to remember.
The duo beat out U.S. finalist Tanya Taylor to win over $70k and retailers for their winning collection.
And other highlights from day two of London Fashion Week.