If there is one thing I've learned from Dania and Yoram Heller, whose trunk show we co-hosted this past weekend, it's that there is no one right way to run a clothing brand. In fact, the brother/sister team seem to reject most traditional ways of doing things in favor of what suits their unique circumstances and vision--and somehow, it works. Their first and biggest unique circumstance? Dania lives, designs and produces everything in Tel Aviv while Yoram lives, and does everything else, in Los Angeles. The two of them came together this weekend to show New York their latest collection and talk to us about how they're making it. How did you decide to work together?
We want to introduce you to a very cool new brand called The Hellers, especially since we will be co-hosting their first NYC trunk show at hip downtown venue The Wooly tomorrow night and you are all invited!! We'll let designer Dania Heller, who will be at the event and can't wait to meet you, tell you a little more about the brand's interesting story: