How I'm Making It: The Hellers
If there is one thing I've learned from Dania and Yoram Heller, whose trunk show we co-hosted this past weekend, it's that there is no one right way to run a clothing brand. In fact, the brother/sister team seem to reject most traditional ways of doing things in favor of what suits their unique circumstances and vision--and somehow, it works. Their first and biggest unique circumstance? Dania lives, designs and produces everything in Tel Aviv while Yoram lives, and does everything else, in Los Angeles. The two of them came together this weekend to show New York their latest collection and talk to us about how they're making it. How did you decide to work together?