Theory
26 Memorial Day Deals on Summer Essentials to Shop This Weekend
Sales on sweet flowy maxidresses and pleated miniskirts ahead.
Great Outfits in Fashion History: Uma Thurman in a Coatigan
Yet another '90s look to recreate today.
The Costumes in 'Happiest Season' Are Timeless, Classic and Heartwarming for a Reason
Costume designer Kathleen Felix-Hager used classic colors and silhouettes to help tell an evergreen (sorry) holiday love story.
The 67 Best Fall Wardrobe Additions From Nordstrom's Anniversary Sale
From checkered coats to lug-soled boots.
How I Shop: Marquita Pring
The 29-year-old IMG model has big sartorial plans for when social-distancing guidelines relax.
19 V-Neck Sweaters on Sale to Round Out Your Cold-Weather Wardrobe
Knits for days!
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'The Good Place' Costume Designer Looks Back on Her Favorite Forking Moments
Kirston Mann shares her fondest costume memories over four seasons, from Jason's Jacksonville DJ 'fits to Eleanor's fire fashion.
6 Non-Basic Holiday Party Outfits That You'll Want to Re-Wear in 2020
From a versatile slip dress to a subtle shimmery sweater.
Must Read: Andrew Rosen on Leaving Theory and the Future of American Fashion, Serena Williams and Huda Kattan Cover 'Business of Fashion'
Plus, Supreme unveils its full Jean Paul Gaultier capsule.
11 Slip Dresses and Turtlenecks to Layer Through Fall and Beyond
Who doesn't love a practical styling trick?
29 Pink Jackets to Sweeten Up Your Fall Wardrobe
Also, because pockets are great.
Must Read: Stuart Weitzman's Creative Director Resigns, the Fate of Barneys on Madison Avenue
Plus, Theory outlines its goals for future with new merchandising strategy and a more intensive customer focus.
Must Read: Valentino Debuts Sports-Themed Pop-Ups For Resort, Barneys to Host Two-Day Event With Designer 'Drops'
Plus, Riccardo Tisci reveals when he'll make his big return to high fashion.
Could Theory's New Initiative, Theory 2.0, Reinvigorate the 20-Year-Old Contemporary Brand?
The project launches with a capsule collection curated for the "modern working woman" who wants to start fresh with her wardrobe.
How to Stylishly Hide A Food Baby During Thanksgiving
Four options with varying degrees of waist elasticity.
Shop These Friends and Family Sales at Suno, Rebecca Taylor, Theory and More
These are the best mid-season sales happening online this weekend.
What Fashionista Editors Are Buying at the Mid-Season Sales
Bloomingdale's, Saks Fifth Avenue and Shopbop are currently hosting sales of 20 percent off or more.
What Fashionista's Editors Want for Fall
Leather jackets and chunky knits, obvi.
10 Athletic-Inspired Pieces to Mix Into Your Summer Wardrobe
Mesh top + oxford shirt = cool city uniform.
What to Wear on a Rainy Summer Day
There's nothing worse than being sweaty and wet.
5 Spring Dresses Fashionista Editors Want from the Saks Sale
It's friends and family sale time, which means 30% off lots of seasonal pieces.
Why You Should Stick With Black and Navy This Spring
Gwyneth Paltrow, Dakota Fanning and more have us thinking dark colors are the most chic (and practical) way to get through the season.
Theory Rebrands, Wholesale Startup Jet Raises $140 Million
And Montana might ban yoga pants.