Veda

From Brian Atwood's post-Thanksgiving shopping trips with mom to Meredith Rollins's Manolo Blahnik score, read on for the fashion flock's Black Friday memories.

Name: Chelsea Wilkerson What do you do? I'm a recent grad. What would you never be caught wearing? Fur. What are you wearing?

Spring jackets are tricky business. How do you find one that's not too thick, but will still protect you during those breezy evenings? Are you more of a trench coat or light leather jacket type of gal? We picked the brains of some of our favorite outerwear designers (Veda, Confezioni Crosby, Gryphon and more) to bring you some tips on how to find and wear the perfect spring jacket for you--and came up with a handy little guide to find the best ones. We've scoured the market to find the best in five iconic spring jacket styles: the trench, the leather jacket, the denim jacket, the utility jacket, and the rain jacket (we already covered bombers, fyi).

Welcome back to our column, Desk Side! Sorry, PRs, we stole your lingo and in this feature we’ll go to the desks of some of your favorite designers, editors, stylists and assorted industry insiders to see where the magic happens–and then share it with you! Lyndsey Butler is the mastermind behind Veda, the line of buttery leather goods that pretty much everyone in the industry covets. We caught up with Butler in her office to get her take on what makes the perfect leather jacket, why she picked the name "Veda" and the key to success when it comes to running your own business. And we snooped around her studio of course.

Name: Hallie Gould What do you do? I'm a beauty editor What beauty product can't you live without? Tinted moisturizer. What was the last thing you bought?

The Clothes:Veda's specialty is still leather but for their second foray into ready-to-wear the uber cool NYC label proved they've more to offer than

more It's comforting to know that even the cool girls behind beyond-hip leather brand Veda are obsessed with Instagram. Plus, we can totally identify

Veda Deal: 40% off samples and stock from the spring 2011 collection, as well as older pieces When/Where: Monday, May 16 through Monday, May 23. Mon—Sat noon—8pm, Sun noon—7pm. 132 Ludlow St between Rivington and Stanton Sts (646-524-5127) Link: www.thisisveda.com Ends: Monday, 23 May 2011 Armani Deal: Deals on Giorgio Armani, Emporio Armani, Armani Collezioni, and Armani Jeans When/Where: Saturday, May 14 through Wednesday, May 18. Sat—Sun 9:30am—6:30pm, Mon—Tues 9:30am—7:30pm, Weds 9:30am—5:30pm. Soiffer Haskin, 317 W. 33rd St between Eighth and Ninth Aves (718-747-1656) Link: www.giorgioarmani.com Ends: Wednesday, 18 May 2011

Name: Siena Age: 21 Occupation: Manager of Veda How would you describe your style? A cross between Hippie and Goth. I like to mix prints and different shades of the same color.