The online retailer has upped the ante on itself.

On the eve of its four-year anniversary, Of a Kind is unveiling a website redesign that better integrates content and commerce, and limited-edition merchandise with its full-time inventory. We caught up with co-founders Claire Mazur and Erica Cerulo to discuss the new design and the state of the business.

Would sister Paris agree?

The e-commerce site's first product -- a women's sweater -- will land just in time for the holiday season.

When it’s done right, it can change lives-- and benefit the brand.

Fashion brands want you to stop shopping. Wait, what?

A new breed of online native brands are seeking to become shoppers’ go-to for luxury basics, claiming to have found the DNA for the perfect T, the perfect jean — and, possibly, the perfect business model. Fashionista takes a look at the advantages and risks of this new cohort of ecommerce startups.

Ten years ago, pop-up shops were wholly considered a passing trend. Yet nearly a decade after Comme Des Garçons designer Rei Kawakubo launched her "guerrilla" stores in cities across Europe, the concept is still going strong.

You might feel like you already know Zady, the ethical-minded e-commerce site that launches today. That's because it's everywhere: in the Wall Street Journal, on NewYorker.com, and in your Fashionista newsletter. So yes, cofounders Soraya Darabi and Maxine Bédat hired good publicists. But they've also constructed an argument writers can't help but find compelling.

As fast fashion attempts to repair the damage done in Bangladesh, a group of innovative e-commerce companies make transparency a pillar of their businesses.