2012 Presidential Election
The Fashion Industry Shells Out for Obama, Seen as Playing Vital Role in Re-election Campaign
The fashion industry seems to be leaning to the left, according to a recent analysis of the industry's financial support of presidential candidates leading up to the 2012 election. WWD commissioned the Center for Responsive Politics to crunch the numbers, which took into consideration donations from department store, mass retail and apparel brand executives and employees. The result: the industry gave a total of $435,160 to the presidential race, 53.9 percent, or $234,600, to Obama and 45.9 percent to Republicans. Also interesting: the fashion industry may play a more significant role in getting Obama re-elected than other Democratic-leaning industries like Hollywood, tech and Wall Street, whose donations are said to have declined this time around.