Abigail Lorick

In the startup world, fashion/tech is a hotspot these days, and that's mostly because A. fashion people were slow to embrace technology until recently B. tech people don't always get fashion and were afraid of it until recently and C. Gilt Groupe proved that a fashion/tech company could be successful. So it's no surprise that Google recently launched Boutiques.com, that FashionStake is aiming to bring fashion investing to the masses, or that Style Trek wants its users to give designers direct feedback in a "Facebook-meets-Net-a-Porter" fashion. In the same vein as Style Trek, the recently-launched Desquval--not to be confused with Barcelona streetwear label Desigual--is using social networking to connect shoppers directly with the designers whose clothes they're purchasing.

Lorick has had my heart since its Spring/Summer 2009 presentation, where models were elegant, beautiful, and refined yet playful as they dug into pastel-colored cakes. It looked like a scene out of Sofia Coppola's Marie Antoinette, which by the way, happens to be my all time favorite movie. Every season since then, Abigail Lorick --the mastermind behind Lorick--has been producing beautifully tailored pieces as she strives to embody the 'Lorick Lady,' a woman who has eternal style while trends come and go. As I made my way to Tella Design Studio, I imagined what Lorick might have in store for us this season. Named Linear Dawn, this season's collection consists of subtle simplicity. Of course I expected beautiful clothing but once again, I was taken back by the attention to detail Lorick offers. From afar, the color palette--soft pinks, light blues, and soft grays--looked whimsical. However, once I moved up close it could be seen that the organza, chiffon, and georgette had been all hand-painted with lines and grids, giving life to the name of the collection. There were lovingly-draped dresses, skirts, and head-pieces, which seemed to be made for the models, who looked like they were all planning to go to some modern tea party after the show. So, even though there was no cake involved this time around, I was pleasantly impressed by the aesthetics. It was everything I expected from the designer. Très bien! Click through for a video of the collection.

It Gets Worse: Alexander McQueen's collection was practically finished before he passed away last week, but frankly we're disturbed by rumors Gucci Gr