Last night, VS. Magazine hosted the launch of a new fashion-themed video at the Soho Grand with Erin Wasson, who stars in the short film. Directed by 25-year-old advertising industry alum Jenna Elizabeth, the video--called "The Heimlich Maneuver"-- shows Wasson administering CPR to a fellow model who chokes on a piece of Georg Jensen silver jewelry. (Watch it here--creepy.) “There’s something about saying ‘I can afford to eat this’ that is funny," Elizabeth explained of the concept. "I like the sense of humor in literally having your stomach pumped for jewelry.”
