In a crowded athleisure market, the cult favorite cycling studio had 12 years of rider and instructor insight to give them an edge in product development and production.
Historically, running tends to spike in popularity during times of social upheaval.
They're called "CloudKnit" for a reason.
And taking Instagram marketing advice from her best friend Kylie Jenner.
"Seeing my body fluctuate [after having a baby], I really got to try on our clothes in so many different sizes on myself."
The "Wonder Woman" actress has another major campaign under her belt.
In the beginning, she heard from several people that her luxury activewear boutique was "the worst idea they've ever heard."
Hong Kong-based entrepreneur Lindsay Jang's latest business venture is helping to build out the Missbish brand, voice and community.
Jenna Lyons hopes the line will "motivate you to do whatever activity it is you like to do."
Marguerite Wade is slowly expanding her cool, sport-meets-street women's apparel, but hopes to one day be on par with Nike and Adidas.
Plus, check out this year's lineup of Swarovski Collective designers.
Brands like Adidas and Nike are experiencing a boost in sales from Greater China.
The technical men's bottoms are one of several categories resonating with consumers, despite decreased foot traffic.
With more innovative, modest products on the horizon.
The designer joins the Baltimore-based company as executive creative director of Under Armour Sportswear, coming this fall.
The Whitney Eve designer pitched herself to the retail giant — and it worked.
The name was surprisingly not inspired by Blue Ivy.
Makes sense but don't we have enough of that already?
And Amazon is deepening its ties with the fashion world.
With the activewear market booming and fashion's growing fixation with fitness, we got to know the sector of the modeling industry that's focused on selling the active lifestyle.
From startups to established retailers, everyone is getting into the activewear game. But are we headed for a bubble?
Which we promise are also wearable outside of the gym.