Aerin Lauder's Lifestyle Brand is Happening, Will Include a Makeup Line Sold by Estée Lauder
Estée Lauder has confirmed earlier reports this week that its creative director, Aerin Lauder, is launching her own lifestyle brand, tentatively called AERIN. And while this is a completely separate company from Estée, the beauty heiress will continue to play a major role in her grandmother's firm. “I’m thrilled to continue playing an active role in the iconic Estée Lauder brand, including serving as global brand ambassador and spokesperson," she said in the statement. "At the same time, I look forward to pursuing my vision to create the AERIN brand."