Aimee Song

More and more OG bloggers are spinning off their online brands into IRL fashion and beauty lines.

A new report examines mega-influencer Aimee Song to determine her impact.

Plus, the fashion industry is getting creative with how to limit its environmental damage.

The new range, called Song of Style, is the latest investment in Revolve's influencer-driven business strategy — and the next step in Song's growing empire.

Plus, former YSL designer Stefano Pilati is breaking away from luxury fashion.

As the market becomes more saturated, it's harder to ascend to the same levels of fame and lucrative sponsorships in the field than ever before — but it's not impossible.

From launching eponymous brands and partnering with department stores to designer collaborations and publishing deals, social media stars brought in billions this year.

She's reached 5 million followers on Instagram, relaunched her website and recently published her second book, "World of Style."

Including, but not limited to: jumpsuits, capes, sparkles and newsboy hats.

Chloë Sevigny, Cate Blanchett, Aimee Song and more each interpreted the dress code in their own way.

The beauty brand-and-blogger partnership is reportedly "one of the largest to date."

As brands pour more money into influencer marketing, scenic trips are increasingly baked into the experience.

Meet the digital influencers launching clothing lines, landing magazine covers and running multimillion-dollar businesses — all stemming from their personal style blogs.

Until next season, peacocks!

Let's call this the Taylor Swift Effect.

And more of our favorite looks from outside the shows.

Put a belt on it.

These are the digital influencers getting their readers to shop, and landing collaborations with brands along the way.