The new range, called Song of Style, is the latest investment in Revolve's influencer-driven business strategy — and the next step in Song's growing empire.
Plus, former YSL designer Stefano Pilati is breaking away from luxury fashion.
As the market becomes more saturated, it's harder to ascend to the same levels of fame and lucrative sponsorships in the field than ever before — but it's not impossible.
From launching eponymous brands and partnering with department stores to designer collaborations and publishing deals, social media stars brought in billions this year.
She's reached 5 million followers on Instagram, relaunched her website and recently published her second book, "World of Style."
Including, but not limited to: jumpsuits, capes, sparkles and newsboy hats.
Chloë Sevigny, Cate Blanchett, Aimee Song and more each interpreted the dress code in their own way.
The beauty brand-and-blogger partnership is reportedly "one of the largest to date."
As brands pour more money into influencer marketing, scenic trips are increasingly baked into the experience.
Meet the digital influencers launching clothing lines, landing magazine covers and running multimillion-dollar businesses — all stemming from their personal style blogs.
Until next season, peacocks!
Let's call this the Taylor Swift Effect.
And more of our favorite looks from outside the shows.
These are the digital influencers getting their readers to shop, and landing collaborations with brands along the way.
From shaggy jewel-toned fur to enviable layers and some incredible sunnies -- why wait for summer? -- these girls know how to make a statement on the street.
Summer Is Coming: And so are the new summer nail polish collections. Grab one of the season's bright, happy shades--your toes will thank you. It's Bike-Riding Season! We celebrate the launch of NYC's Bike Share program with this go-to guide to riding your bike in a style that will have you looking Sartorialist snapshot-worthy. Cannes You Believe That Happened? This year's seemingly endless Cannes red carpet has finally ended. But from Julianne Moore's "Toemageddon" to fake Psy, we'll never forget the most ridiculous moments.
Most of us can barely get one job and this girl has two -- and two very successful ones at that.
Marchesa at prom: Not just for Blair Waldorf anymore! More deets on Georgina Chapman's "special occasion" gown and dress collection for JCPenney. It's called Pearl. {WWD} More designers are finally starting to pay models for walking in their shows, instead of just gifting them clothes. But you'll never guess who's still holding out...{BuzzFeed} Kate Upton talks to Ellen DeGeneres about shooting her Antarctic Sports Illustrated cover, plus her favorite body part--but it's not what you're thinking. {HuffPo} This hurts more than a blister: Manolo Blahnik tells Interview Magazine that he doesn't find "anonymous girls" like Anne Hathaway or Amanda Seyfried very memorable. Burn. {Page Six}
So we say the personal style blogger isn't going anywhere—in fact, she's more powerful than ever.
