Al Roker

When Hannah donned a sleeping bag with arm holes (which Elijah described as "a sad, limp, little glow worm” getup) on last Sunday's episode of Girls, we were both perplexed and fascinated. And it turns out, we weren't the only ones. Today, Al Roker and the rest of the Today Show cast all sported their very own Poler Knapsacks. We caught up with Poler founder Benji Wagner to find out what he thought of the unlikely endorsement--and how his design wound up on Girls in the first place.