Alexa Chung for Madewell

It's called Alexachung, and it's about damn time.

With 30 percent off or more on some of our favorite runway pieces, we're getting an early start on our holiday shopping. For, uh, others. Of course.

And 'Women's Health' is staffing up under new Editor in Chief Amy Keller Laird.

West Hollywood Bans The Sale of Fur: It's the first U.S. city to do so. The law doesn't include animal pelts or secondhand/vintage pieces though. {Daily Mail} Ricky's Was Going To Sell An "Anna Rexia" Costume: It featured a skeleton frame printed on a skintight black dress and had a "measuring tape" belt, presumably so the wearer could show off how tiny her waist is. Obvious outcry forced the store to pull the costume; how did this even get produced in the first place?? {Jezebel} Watch Tavi Rap In A Cab: Refinery29 interviewed the 15-year-old blogger about her fashion week experience, high school and secret talents, which includes rapping Nicki Minaj. {Refinery29}

LOS ANGELES--When it comes to personal style, there’s no better embodiment of a brazen fashionista than Alexa Chung; and it’s no wonder that Madewell tapped her for a second collaborative collection (sales of her debut collection went through the roof) this fall. InStyle hosted a celebratory soiree in her honor last night, the eve before the collection hits stores, at the Chateau Marmont and packed the house with a stylish set including Amanda Seyfried, Diana Agron, Abbie Cornish, Jena Malone, Zelda Williams and more. A pop-up shop displaying the entire line occupied guests for hours, while we made the rounds to see just what it is about Chung’s style that’s so decidedly addictive. “She’s my favorite kind of sexy,” said Kate Bosworth, hot off her European run as the face of Vanessa Bruno. “I think Alexa is so chic and unique and playful. That tomboyish femininity…like she’s not trying too hard. You can tell she’s sharp, totally a smart girl.” Clad in a prim ivory lace dress from the collection, Elle Fanning excitedly fawned over the fashion before embracing Alexa in a sweet hug to congratulate her. “Everything is so cute! I love Madewell and I love Alexa…having them together is like heaven!” enthused the young actress, who first met Chung at the Met Ball months ago. “She’s really, really fun. I love how she sort of wears baby doll dresses but still has the tomboy thing going on. It suits her so well.” So what did the girl of the hour have to say about all of the fashion flattery?

Here it is: The full Alexa Chung for Madewell look book. And it is, as expected, stupendous. It doesn't hurt that Alexa styled it herself. Granted, we're a bit biased because we're pretty much obsessed with everything Alexa does...okay, I am obsessed with everything Alexa does, but that's neither here nor there: this collection is truly great. From the sweet, white lace dress to the palm-print pajama pants to the leopard booties to the floral blouse--you get the picture, we want it all!