Alicia Yoon
What 21 AAPI Founders Want the Beauty Community to Know Right Now
"I wish the beauty industry would stop colonizing and instead, use its power and influence to support Asian people and businesses."
The Enduring Appeal of the the Skin-Care Ingredient Origin Story
We're naturally drawn to urban legends in our everyday lives, so why wouldn't that extend to beauty products?
The Gentle — But Effective — Cleanser Steph Has Been Swearing By
It gets skin really clean without leaving it feeling stripped.
The Hydrating, Brightening Serum Steph (and Every Other Beauty Editor) Is Obsessed With
After months of being sold out, it's finally back in stock.
11 Up-and-Coming Skin-Care Brands to Try Now
These are the under-the-radar labels all the complexion-obsessed cool kids are using lately.
11 Expert-Approved Gift Picks for the K-Beauty Obsessed
Four Korean-beauty pioneers share their favorite products of the season.
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6 K-Beauty Trends You Can Expect to See Everywhere This Fall
We caught up with Peach & Lily's Alicia Yoon, fresh from a trip to Seoul.
Can We All Agree That K-Beauty is Far More Than Just a Trend?
Think K-beauty is a bubble that's going to burst soon? Hardly.
25 Korean Beauty Products That Are Super Popular in the U.S.
Sheet masks and cleansing oils abound.
Macy's Is Launching a Korean Beauty Shop-in-Shop
The retailer tapped K-beauty e-commerce pioneer Peach & Lily to pilot the space.
A Dermatologist in Korea Shares His Country's Secrets to Perfect Skin
And some of it sounds extremely painful.