Startup Lingerie Company Wants to Help Women Feel Sexy Post-Mastectomy
When Victoria's Secret decided not to go through with a line of mastectomy bras, many women were disappointed--but one is taking matters into her own hands.
When Victoria's Secret decided not to go through with a line of mastectomy bras, many women were disappointed--but one is taking matters into her own hands.
Back in January, 27 year old Allana Maiden started a Change.org petition for Victoria's Secret to carry a line of mastectomy bras, inspired by the struggle her mom Debbie Barrett faced finding bras after her own surgery. The petition gained steam fast--over 120,000 signatures in under a month--and Victoria's Secret agreed to meet with Maiden and her mother. By all accounts, the meeting went well; the most consumer-recognized American brand agreed to fly the pair to their Columbus, Ohio headquarters and start research in producing mastectomy bra. Now that the research has been completed, the decision has come down.
After seeing her mother Debbie struggle to find a bra post-mastectomy--a task that included having to drive well over an hour just to find a store that sells the appropriate styles--Allana Maiden, 27, started a petition with Change.org asking Victoria's Secret to launch a line of mastectomy bras. And it just may have worked.