A colorist breaks down her favorite formulas for blondes.

• By Ruby Buddemeyer
  Jul 13, 2018

Its intense conditioning formula gave my split-ended strands a new life.

• By Dara Prant
  Sep 18, 2017

Including a drugstore favorite for under $10.

• By Ruby Buddemeyer
  Jul 10, 2017

Dry! Shampoo! Foam!

• By Stephanie Saltzman
  Jan 17, 2017

Here's what you need to know if you're going to invest in a new tool.

• By Stephanie Saltzman
  Oct 27, 2016

Your strands will feel impossibly soft.

• By Gemma Kim
  May 10, 2016

It smells great, too.

• By Gemma Kim
  Apr 12, 2016

No, it's not like beach spray.

• By Cheryl Wischhover
  Aug 19, 2014

Your big break into the fashion industry is right around the corner, we can feel it! Go get the tools to make it happen over on our careers page.

• By Zanele Mji
  Oct 13, 2012

Now you can have hair tools as fashion-forward as your wardrobe! Recreate the hottest holiday hairstyles at home in half the time with amika. Our prof

• By Winnie Liu
  Dec 13, 2011

Looking for a small gift that won't max out your credit card, yet still says, "I totally put effort into this"? Beauty gifts, which also tuck nicely i

• By Cheryl Wischhover
  Nov 30, 2011