Ampere
How Lingerie Startups Are Changing the Way We Shop for Bras
Several new online-only e-commerce startups have emerged over the past year in hopes of tackling the never-ending bra fit challenge (It's like even when we think our bra fits, someone's there to tell us it doesn't)--in addition to taking a bite out of Victoria's Secret's share of the $12 billion lingerie market.