Amy Smilovic started Tibi almost 20 years ago, before the rise of fast-fashion retailers like Zara and Topshop. Now Tibi is playing at a different level.
Tibi designer Amy Smilovic gets that the very idea of Valentine's Day is enough to warrant some serious retail therapy in some people (ie: us), so she created an entire capsule collection around it! She also took some time to indulge us in a nosy Q and A about making the new line, her worst Valentine's Day and what to do if you're single on the most romantic day of the year.
With a backdrop of metal-shuttered city storefronts, we anticipated a grittier Tibi collection this season. Like so many others this week, designer Amy Smilovic was inspired by the 90s, but she focused less on the grunge (although we saw some elements of it), and more on the sleekness and simplicity of the decade. Daywear was just that with boy blazers, trousers, and basic frocks like sweater dresses accented only by hot pink slouch beanies and arm warmers.
Here's proof editors-as-style-stars are influencing designers: Tibi's Amy Smilovic used street style shots of five editors known for their unique style and created personalized stationery for them as gifts. But if you're not lucky enough to be Italian Elle's Eva Fontanelli, Teen Vogue's Jane Keltner deValle, Elle's Kate Lanphear, Teen Vogue's Mary Kate Steinmiller, or Marie Claire's Taylor Tomasi Hill, you can purchase standard Tibi stationary decorated with adorable illustrations of girls in frothy dresses in Tibi stores or at Tibi.com. Check it out--we've got to admit, the stationery is pretty cute.