With Sleepy Jones, Has Andy Spade Discovered What Comes After Athleisure?
Three years in, a look at how the pajama — er "relaxwear" — brand is not just staying afloat, but thriving.
Andy Spade Launches 'Not Quite Ready-to-Wear' to Sleep and Work In
Last night, new loungewear company Sleepy Jones rented out an entire boutique hotel--the Lafayette House--and hosted a 24 hour sleep-in to fete their launch. Guests were welcomed to wander through the hotel's rooms and explore. It was the coolest launch party/press preview I've ever been to--but of course, I'd expect nothing less from Andy Spade, the retail genius who helped launch Kate Spade and Jack Spade, and, at his creative branding firm Partners and Spade, has helped cool-ify companies like J.Crew, Warby Parker, Roxy and more. I caught up with Spade (who had been up all night on Glenn O'Brien's TV Party) to chat about why designers should stop doing so many things, and why pajamas may just be the 21st century's office wardrobe.