Are We in the Golden Age of the 'Influencer Brand'?
More and more OG bloggers are spinning off their online brands into IRL fashion and beauty lines.
Arielle Charnas
Can Department Stores Avoid the Same Fate as Barneys New York by Courting Gen Z?
With an estimated $44 billion in buying power, teens could pave a path to success at retail.
Must Read: Arielle Charnas Is Starting a Lifestyle Brand, How Teens Are Using Fashion to Push the Boundaries of Binary Stereotypes
Plus, VSCO girls are trending on TikTok and Instagram.
Something Navy's Arielle Charnas Shows off Her Manhattan Apartment in 'Architectural Digest'
Highlights include a giant shoe wall and her daughter Ruby's tastefully pink bedroom.
Is It Possible to Become a Mega-Influencer Anymore?
As the market becomes more saturated, it's harder to ascend to the same levels of fame and lucrative sponsorships in the field than ever before — but it's not impossible.
A Primer on the Many Ways Influencers Dominated the Fashion and Beauty Industries in 2018
From launching eponymous brands and partnering with department stores to designer collaborations and publishing deals, social media stars brought in billions this year.
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How Arielle Charnas Turned Her Blog, 'Something Navy,' Into a Lifestyle Brand
"Even if I could get to a point where I could retire, I don't think I'd ever honestly want to. If I continue to stick to what made me do this in the first place, it does not feel like work to me."
Are Influencer Brands the Key to Bringing Millennials to Department Stores?
Nordstrom and Barneys are finding success in the burgeoning world of influencer brands for whom promotion and feedback are built-in.