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DKNY Brings Back Its Iconic SoHo Billboard With New Art Project

For 16 years the brick wall on the corner of Broadway and Houston in SoHo was emblazoned with a several-stories-high DKNY logo through which you could see the Statue of Liberty and the NYC skyline. The billboard was an iconic New York symbol--until it came down in 2008 when the building was sold and DKNY was forced to remove it. "We've literally been in mourning since 2008 with that SoHo wall. A lot of people have. We constantly hear, 'I can't believe it's not there,'" Aliza Licht, aka @DKNYPRGirl, the brand's Senior Vice President of Communications, told us. "It's made an impact more than just an advertising campaign would have made. It was there for 16 years. People associate it with the city, the framework of the city." So DKNY is bringing it back, via an international art project spanning 10 cities across the globe.

Business

"It's a survival instinct. But I think, you know, they're all as bad as each other. I mean, you look at the [art] dealers, it's a heavy show you're

Style

"To our mind the work of a fashion designer is so different from that of an artist! We usually work in a necessarily more collaborative manner. We pre