Avenue 32
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Meet Avenue 32, the British E-Commerce Site Giving Net-a-Porter a Run for Its Money
Despite the fact that there are literally hundreds of e-commerce sites, very few online-only sites have managed to crack the mainstream market. Even fewer have cracked the online luxury market. Net-a-Porter, founded in 2000, has pretty much ruled the online-only luxury market with an iron first for the past 10 years--but that could soon be changing. As more brands and retailers go online, consumers and CEOs are beginning to look at online-only luxury differently, heralding a new batch of innovative e-commerce sites. One of those sites is the UK-based Avenue 32.