Invariably when you put hundreds of beauty products under one roof, there are going to be a few things that make you scratch your head and say, “Wha?” (Like the “hat head” to the left, which I think was just a demonstration of how well that company’s hair products work, not an endorsement of a new style. At least I hope not.) While I saw a lot of amazing new things at Cosmoprof, I saw a lot of things that made me giggle. Three of the five things here have to do with hair. I don’t know what that says about the hair care industry, but hair is obviously an area of potential profit and also an area of neurosis for a lot of people, so entrepreneurs are constantly trying to exploit those things in the hopes that they’re inventing the new scrunchie. Or Bumpit. Or hair feathers. Read on to see the beauty products that made me laugh.
The multi-billion dollar beauty industry seems to thrive on the next new thing. Yes, there are the old classics that will hopefully never leave us: that iconic pink and green Maybelline Great Lash mascara, the tingle of Noxzema, and perfectly pretty Essie Ballet Slippers. But pick up the Friday WWD or take a quick cruise through your local beauty emporium, and you’ll see all sorts of glamorous (and often confusing) new offerings. Read on for some of the new things you can expect to see this season.