BCBGeneration

As chief creative officer of the BCBG Max Azria Group, Lubov Azria, along with her husband, Max, has guided the company to become a global retail powerhouse. On the eve of the company's 25th anniversary, we sat down with Lubov to chat obstacles, inspirations and what the future holds.

• By Melanie Bender
  Nov 18, 2013

The holiday party season is in full swing now, but it's still not too late to put together that perfect outfit. We already gave you a headstart with our guide to dresses under $100 and the sparkliest collection of party shoes ever, but you're not quite done yet. You need a bag!

• By Cheryl Wischhover
  Dec 10, 2012

LOS ANGELES--BCBGeneration, the sister brand to BCBG aimed at a younger, hipper audience, celebrated the grand opening of its first LA boutique at the Century City mall on Sunday afternoon. The brightly lit store reflects the energetic, savvy vibe of the brand, something that creative director, Joyce Azria says was their main goal in designing the free-standing boutiques. “Our vision for the store was to design something really uplifting and bright. It’s a feel good brand at the end of the day, so we wanted something that illuminates people, so there’s a lot of light, and a lot of white.” The latest collection includes great nighttime options (we spied a ton of sequins), neutral basics like slouchy sweaters, and in keeping with the BCBG spirit, killer cocktail dresses and stand-out accessories. In particular, we thought the word bracelets featuring popular '90s phrases like "dude," "psych" and "righteous" were pretty awesome. Proving to be the true embodiment of the brand, Azria was on hand all afternoon greeting fans and doling out styling advice. We picked her brain for the top five tips she thinks every girl should know right now:

• By Fashionista
  Oct 26, 2010