A must-read roundup of our most popular stories of the week. You're welcome.

• By Fashionista
  Oct 7, 2018

The new brand, called Ohii, will be available in stores Sept. 10.

• By Whitney Bauck
  Aug 28, 2018

It featured a tidy updo, elegantly minimalist makeup and (presumably) a really good waterproof mascara.

• By Stephanie Saltzman
  May 19, 2018

The multimillion dollar suit was filed by a stockholder.

• By Whitney Bauck
  Mar 5, 2018

The past 12 months have proven that celebrities are the ultimate influencers.

• By Amber Katz
  Dec 8, 2017

The brand's founder, Paula Begoun, discusses her decades-long career as a beauty industry watchdog.

• By Stephanie Saltzman
  Jun 15, 2017

Cosmetic tattoos aren't what they used to be.

• By Lauren Hubbard
  Jun 9, 2017

Even better, most of them are under $50.

• By Stephanie Saltzman
  Jun 1, 2017

How do you market to a group who hates marketing?

• By Lauren Hubbard
  May 30, 2017

Straight (heh) from the lips of the hairstylists behind the star's recent spate of flatironed lewks.

• By Stephanie Saltzman
  May 15, 2017

It's so much more than just a beauty trend.

• By AnnaMarie Houlis
  May 11, 2017

Something fresh amidst all of the Insta-beauty clutter.

• By Tamim Alnuweiri
  May 8, 2017

As demonstrated by the one and only Lisa Eldridge.

• By Stephanie Saltzman
  May 5, 2017

For those of us who aren't Kardashian/Jenners (or even Kardashain/Jenner adjacent).

• By Lauren Hubbard
  May 5, 2017

See the (surprising!) results of our Fashionista reader survey.

• By Rachel Adler
  May 3, 2017

See our roundup of the most memorable hair and makeup from the evening.

• By Stephanie Saltzman
  May 1, 2017

Plus, 13 of our absolute favorite formulas.

• By Ruby Buddemeyer
  May 1, 2017

"Using the freshest possible ingredients and sources from local, sustainable growers is what we're all about."

• By Stephanie Saltzman
  Apr 28, 2017

Win for you; win for the environment.

• By Stephanie Saltzman
  Apr 27, 2017

Everything a human with skin could need in one tidy tube.

• By Stephanie Saltzman
  Apr 25, 2017

A look at CBD oil's increasing popularity in skin care.

• By Stephanie Saltzman
  Apr 20, 2017