A must-read roundup of our most popular stories of the week. You're welcome.

A must-read roundup of our most popular stories of the week. You're welcome.

The new brand, called Ohii, will be available in stores Sept. 10.

It featured a tidy updo, elegantly minimalist makeup and (presumably) a really good waterproof mascara.

The multimillion dollar suit was filed by a stockholder.

The past 12 months have proven that celebrities are the ultimate influencers.

The brand's founder, Paula Begoun, discusses her decades-long career as a beauty industry watchdog.

Cosmetic tattoos aren't what they used to be.

Even better, most of them are under $50.

How do you market to a group who hates marketing?

Straight (heh) from the lips of the hairstylists behind the star's recent spate of flatironed lewks.

It's so much more than just a beauty trend.

Something fresh amidst all of the Insta-beauty clutter.

As demonstrated by the one and only Lisa Eldridge.

For those of us who aren't Kardashian/Jenners (or even Kardashain/Jenner adjacent).

See the (surprising!) results of our Fashionista reader survey.

See our roundup of the most memorable hair and makeup from the evening.

Plus, 13 of our absolute favorite formulas.

"Using the freshest possible ingredients and sources from local, sustainable growers is what we're all about."

Win for you; win for the environment.

Everything a human with skin could need in one tidy tube.