Urban Outfitters Is Launching an In-House Beauty Line
The new brand, called Ohii, will be available in stores Sept. 10.
Beauty
Meghan Markle's Bridal Beauty Look Was Just as Stunning as You Expected
It featured a tidy updo, elegantly minimalist makeup and (presumably) a really good waterproof mascara.
Ulta Just Got Hit With Another Huge Lawsuit [UPDATED]
The multimillion dollar suit was filed by a stockholder.
ICYMI: Never Enough Street Style, The Latest From Paris Fashion Week & Talking to Mario Dedivanovic
A must-read roundup of our most popular stories of the week. You're welcome.
ICYMI: All Things New York Fashion Week
A must-read roundup of our most popular stories of the week. You're welcome.
How Celebrities Ruled The Beauty Industry in 2017
The past 12 months have proven that celebrities are the ultimate influencers.
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How Paula's Choice Became a Success By Calling Out Other Brands' Subpar Skin Products
The brand's founder, Paula Begoun, discusses her decades-long career as a beauty industry watchdog.
Permanent Makeup Has Come a Long Way Since Its '90s Heyday
Cosmetic tattoos aren't what they used to be.
The 11 Top-Selling Hair Tools on Amazon Are All Under $100
Even better, most of them are under $50.
How the Beauty Industry Is (Trying) to Sell to Gen Z
How do you market to a group who hates marketing?
How to Get Kim Kardashian's Stick-Straight, 2000s-Girl Hair
Straight (heh) from the lips of the hairstylists behind the star's recent spate of flatironed lewks.
Meet Gelcream, The Next Cool Concept in Instagram Beauty
Something fresh amidst all of the Insta-beauty clutter.
How to Wear Yellow Eye Shadow, In Case You Were Wondering
As demonstrated by the one and only Lisa Eldridge.
We Put 4 Non-Invasive Lip Filler Alternatives to The Test
For those of us who aren't Kardashian/Jenners (or even Kardashain/Jenner adjacent).
This is How People Really Shop For Beauty Products in 2017
See the (surprising!) results of our Fashionista reader survey.
The 19 Best Beauty Looks From The 2017 Met Gala
See our roundup of the most memorable hair and makeup from the evening.
Everything You Need to Know to Find the Perfect Liquid Eyeliner
Plus, 13 of our absolute favorite formulas.
How Natural Beauty Brand Gaffer & Child is Making Farm-to-Face Skin Care a Thing
"Using the freshest possible ingredients and sources from local, sustainable growers is what we're all about."
These Beauty Brands Recycle Your Empties (And Reward You For It)
Win for you; win for the environment.
The Everyday Miracle Sunscreen Stephanie Swears By
Everything a human with skin could need in one tidy tube.
ICYMI: Everything 'Chella, Rosé-Tinted Sneakers & Amazon's Best-Selling Concealers
A must-read roundup of our most popular stories of the week. You're welcome.
Weed-Based Beauty Products Are Getting Chicer (and Way More Prevalent)
A look at CBD oil's increasing popularity in skin care.
Why Are Beauty Brands So Obsessed With Microinfluencers Right Now?
This advertising trend is changing the game.