Beauty Bakerie
Must Read: Beyoncé Boosts Telfar Demand, Beauty Bakerie Is Expanding Into Skin Care
Plus, Adidas collaborates with Thebe Magugu.
13 Lengthening Mascaras to Try Instead of Lash Extensions
These formulas build lots of fluttery, dramatic length — without clumping.
12 Color-Correcting Concealers to Brighten Undereye Circles
They're like an IRL Instagram filter for your tiredness.
The American Beauty Industry Is Thriving — Thanks to These 6 Visionary Brands
These up-and-coming makeup, hair and skin-care companies are generating a lot of buzz right now.