Founder Nadine Joseph was working in a research lab before ancient healing herbs and mushroom changed her life.

As the line between supplement and candy continues to blur, what does this mean for consumers?

It's sourced from a surprising — but ubiquitous — breakfast food.

This is as personalized as it gets.

They can also supposedly enhance alertness and help with stress management.

"We wanted to strip away a lot of the concepts around wellness that tend to involve guilt."

Including colorful makeup palettes, energy-boosting supplements, glow-enhancing exfoliators, spring-y fragrances and rich moisturizers.

Plus, it's supposed to have de-stressing effects.

Is this bright-green detoxifier the next activated charcoal?

Made with — all-organic — rhodiola rosea, matcha tea, beets and maca.

The truth behind the supplements that have taken over Instagram.