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Will clickbait-y videos of Naomi Campbell grocery shopping or Marc Jacobs learning to drive actually connect with large enough audiences to bring in ad dollars for brands?

Things are getting tough for Olivia Jade, daughter of Lori Loughlin and teen makeup influencer.

"No matter how hard it is, or how annoyed I am at the trolls, I just have to keep going, because this is bigger than me."

These are the up-and-coming Instagrammers and YouTubers you'll want to keep up with in the new year.

"My mom thought I was crazy; she didn't really understand why I wanted to quit my salaried job to pursue my not-paying YouTube channel. It sounded absurd."

Are YouTube subscribers the new Instagram followers?

Not a hint of frizz in sight.

A deep dive into the beauty YouTubers that helped change the game this year.

Your playlist is about to get much prettier.

This is major.

Inspired by Kendall Jenner.

Because not everyone has waist-length extensions.

Get your hair off your neck because heat dome.

Pro tip: No drunk Snapchatting.

The main ingredient is a (weird) miracle worker for your face.

And we got in on the magic.