"No matter how hard it is, or how annoyed I am at the trolls, I just have to keep going, because this is bigger than me."

• By AnnaMarie Houlis
  16 hours ago

These are the up-and-coming Instagrammers and YouTubers you'll want to keep up with in the new year.

• By AnnaMarie Houlis
  Jan 8, 2018

"My mom thought I was crazy; she didn't really understand why I wanted to quit my salaried job to pursue my not-paying YouTube channel. It sounded absurd."

• By AnnaMarie Houlis
  Nov 27, 2017

Come sit under the shade tree.

• By Lauren Hubbard
  Nov 20, 2017

Are YouTube subscribers the new Instagram followers?

• By Hilary George-Parkin
  Mar 24, 2017

Not a hint of frizz in sight.

• By Stephanie Saltzman
  Jan 13, 2017

A deep dive into the beauty YouTubers that helped change the game this year.

• By Rachel Adler
  Dec 21, 2016

Your playlist is about to get much prettier.

• By Lauren Hubbard
  Dec 20, 2016

This is major.

• By Stephanie Saltzman
  Oct 11, 2016

Inspired by Kendall Jenner.

• By Stephanie Saltzman
  Aug 12, 2016

Because not everyone has waist-length extensions.

• By Stephanie Saltzman
  Aug 5, 2016

Get your hair off your neck because heat dome.

• By Stephanie Saltzman
  Jul 29, 2016

Pro tip: No drunk Snapchatting.

• By Stephanie Saltzman
  Jul 26, 2016

The main ingredient is a (weird) miracle worker for your face.

• By Stephanie Saltzman
  Jun 17, 2016

And we got in on the magic.

• By Rachel Adler
  May 17, 2016

Three of the biggest names in the niche beauty space discuss green living, their strategies and success.

• By Liza Darwin
  Nov 25, 2015

And Fendi teams up with celebs for charity project.

• By Julia Horniacek
  Jan 16, 2015