Will clickbait-y videos of Naomi Campbell grocery shopping or Marc Jacobs learning to drive actually connect with large enough audiences to bring in ad dollars for brands?
Things are getting tough for Olivia Jade, daughter of Lori Loughlin and teen makeup influencer.
"No matter how hard it is, or how annoyed I am at the trolls, I just have to keep going, because this is bigger than me."
"My mom thought I was crazy; she didn't really understand why I wanted to quit my salaried job to pursue my not-paying YouTube channel. It sounded absurd."
Come sit under the shade tree.
Are YouTube subscribers the new Instagram followers?
Not a hint of frizz in sight.
This is major.
Because not everyone has waist-length extensions.
Get your hair off your neck because heat dome.
Pro tip: No drunk Snapchatting.
And we got in on the magic.
Three of the biggest names in the niche beauty space discuss green living, their strategies and success.
And Fendi teams up with celebs for charity project.