Beck

It was very cool and very French in Los Angeles on Thursday night at the party celebrating the first year of the Isabel Marant boutique on leafy, intimate Melrose Place in West Hollywood. Like the best hostess, Marant floated around the party throughout the night, seemingly hugging and kissing everyone.

Hedi Slimane has really been putting his photography skills to work as the new creative director of Saint Laurent. Most recently, he's rounded out his uber cool cast of musicians/models like Beck and Edie Campbell with pouty It girl/up-and-coming musician Sky Ferreira (who was front row at his PFW debut and wore pre-fall look 7 while performing on Jimmy Fallon last week).

Looking like the opposite of a "Loser," Beck Hansen plays a big role in Hedi Slimane's rebranding efforts as the male star of the new Saint Laurent creative director's first ad campaign. And we think it's a perfect fit.