After a downward trend in the category, some brands are getting it right, and things are looking up.

• By Beth Shapouri
  Jun 14, 2017

Plus, how beauty companies are cashing in on the concept of hygge.

• By Whitney Bauck
  Mar 8, 2017

It's not just for the fashion realm anymore.

• By Shyema Azam
  Jan 12, 2017

"It's all about putting beauty in the context of her life."

• By Karina Hoshikawa
  Aug 2, 2016

For the purposes of this story, DJ Khaled is not a brand.

• By Chantal Fernandez
  Jan 8, 2016

And Lupita Nyong'o graces the cover of 'Elle' UK.

• By Gemma Kim
  Dec 1, 2015

The subscription beauty box start-up has taken the plunge.

• By Eliza Brooke
  Oct 14, 2015

For legitimate reasons, people. Legitimate ones.

• By Fawnia Soo Hoo
  Aug 20, 2015

Going to SXSW? Hit up these panels covering the intersection of fashion and tech.

• By Eliza Brooke
  Mar 12, 2015

Want to know what beauty products to gift this season? You can't go wrong picking the ones beauty editors want themselves.

• By Danielle Odiamar
  Dec 12, 2014

You don't have to spend a fortune to spread some holiday cheer.

• By Fawnia Soo Hoo
  Dec 11, 2014

Plus, Birchbox goes to the Great White North.

• By Danielle Odiamar
  Nov 13, 2014

You have until the end of the month, beauty addicts.

• By Fashionista
  Sep 23, 2014

We curated a box full of goodies just for you!

• By Fashionista
  Sep 16, 2014

Look how chic it is!

• By Fashionista
  Sep 9, 2014

We partnered with the brand for a Fashion Month-themed box.

• By Cheryl Wischhover
  Sep 2, 2014

Complete with sample boxes.

• By Cheryl Wischhover
  Jul 11, 2014

And Rihanna appears to have added some septum bling to her look.

• By Eliza Brooke
  Jul 10, 2014

It seems that community-based shopping is working out pretty well.

• By Eliza Brooke
  May 14, 2014

With its first store slated to open in Manhattan in the next month and revenue hitting $125 million annually, the sample subscription service is on a roll.

• By Eliza Brooke
  Apr 21, 2014

Yet another of our favorite fashion designers has decided to branch out into the world of beauty.

• By Alyssa Vingan Klein
  Nov 5, 2013

Never going to use that umpteenth BB cream sample you have cluttering up your medicine cabinet? Well, you can now get rid of it, because a unique trading market has developed thanks to the ubiquity of beauty sample box programs.

• By Kathleen Hou
  Mar 22, 2013

There's more than just Birchbox.

• By Kathleen Hou
  Dec 11, 2012

While Facebook is fun and Twitter is trendy, those of us in-the-know are currently all about Pinterest. It's a great place to get beauty inspiration

• By India-Jewel Jackson
  May 22, 2012