Black Owned Brands

The retailer also committed to adding products from more than 500 Black-owned brands across a variety of categories.

After years of rejection (that included a stint as a Lyft driver to make ends meet), founder Lesley Thornton pushed through the difficulties of 2020 to find major success.

In beauty especially, this misconception is just one of the challenges still facing Black-owned brands, even as mainstream retailers give them shelf space.

The celebrity stylist is offering brands like Fe Noel, Glemaud and more.

Plus, can African designers transform the leather industry?

Plus, a 15 Percent Pledge gift guide.

The stylist to stars like Beyoncé and Chloe + Halle and founder of Black Owned Everything discusses her love of sweatsuits and the importance of supporting small brands.

From cozy sweatshirts to stunning jewelry.

Our hair, skin, makeup, fragrance and wellness picks to suit just about anyone.

Plus, Babba C. Rivera launches hair-care brand.

Their aim to democratize access to medical-grade skin care has drawn a diverse, superstar list of investors, including Issa Rae, Yvonne Orji and the CEOs of Warby Parker, Allbirds, Casper, Harry's and Bombas.

Founder Jamika Martin is on a mission to overhaul the category, with natural ingredients, gentler formulations and a focus on erasing the guilt and shame so often associated with breakouts.

"We can start by hiring Black people in front and behind the scenes."

Plus, Robin Givhan examines fashion's racial reckoning.

Plus, all of the products are available on Amazon for less than $10.

"Today, more than ever, shoppers understand that how and where they spend their dollars can drive real economic impact," says Geenie founder Chana Ginelle Ewing.

"We want to be a brand that helps to redefine what 'aspirational' means for textured hair, and that includes normalizing certain styles of hair and building up all kinds of textures of hair as aspirational."

The actress and beauty founder also posted a personal message to fans about Pattern's "Phase 2" and the importance of celebrating the beauty of Blackness.