Founder Jamika Martin is on a mission to overhaul the category, with natural ingredients, gentler formulations and a focus on erasing the guilt and shame so often associated with breakouts.
"We can start by hiring Black people in front and behind the scenes."
Plus, Robin Givhan examines fashion's racial reckoning.
Plus, all of the products are available on Amazon for less than $10.
"Today, more than ever, shoppers understand that how and where they spend their dollars can drive real economic impact," says Geenie founder Chana Ginelle Ewing.
"We want to be a brand that helps to redefine what 'aspirational' means for textured hair, and that includes normalizing certain styles of hair and building up all kinds of textures of hair as aspirational."
The actress and beauty founder also posted a personal message to fans about Pattern's "Phase 2" and the importance of celebrating the beauty of Blackness.
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